One channel, four disciplines,
senior-led from day one.
Everything we sell lives inside Google Ads. That's deliberate: depth beats breadth on the channel that drives your revenue. Here's exactly what we do and how we do it.
Same channel. Three very different games.
A Shopping feed and a lead form have almost nothing in common technically. So we don't staff accounts generically — specialists are organized by business model, each with their own playbook, tooling and benchmarks.
E-commerce & marketplaces
The game: catalog economics. Win here and lose nowhere.
- Feed engineering and margin-based segmentation (SKU Router, Feed Forge)
- PMax that respects incrementality, stock and price reality
- True-ROAS reconciliation down to cash collected
- Run by specialists who've operated 30,000-SKU catalogs themselves
Lead generation & B2B
The game: lead value, not lead volume. The form fill is the beginning, not the conversion.
- Offline conversion import — your CRM teaches Google what "good" means
- Value-based bidding tuned to deal size and close rate
- Long sales cycles handled without panicking at week three
- Lead quality scoring that ends the marketing-vs-sales blame game
Local & healthcare
The game: booked appointments and rings of the phone, inside a radius and inside the rules.
- Call and booking tracking measured to the consultation, not the click
- Local intent, service areas and multi-location structures
- Healthcare ad policy and patient-privacy constraints built into setup
- Native-language ad copy — trust decides the click in local markets
Full-funnel Google Ads management
End-to-end ownership of your account: Search, Shopping, Performance Max, Display and YouTube. We treat your budget like our own capital — because we've spent years spending our own.
Strategy & structure
- Account architecture built around your margins, not Google's defaults
- Brand / non-brand separation so you know what's truly incremental
- Budget allocation by profit contribution, reviewed weekly
- Quarterly roadmap tied to your business goals, not vanity metrics
Hands-on optimization
- Weekly query mining and n-gram analysis — by a human who reads
- Creative and asset testing with a real hypothesis behind every test
- Bid strategy management tuned to seasonality and stock reality
- Landing page recommendations when the funnel is the problem
Reporting that respects you
- A weekly note in plain language: what we did, why, what's next
- Live dashboard separating billed revenue from actual cash collected
- Monthly call with your strategist — the same one, every time
- Bad news delivered fast and early. Always.
Audits & restructures
Most underperforming accounts don't need more budget. They need someone to find the three structural problems silently taxing every click. That's what a forensic audit is for.
The forensic audit
A senior strategist goes through your account by hand: structure, match types, query waste, asset quality, feed health, tracking integrity, auction insights.
- Prioritized fix list, ranked by expected impact
- Live video call — watch us think, don't decode a PDF
- Yours to keep, whoever implements it
The rebuild
When an account has years of sediment, patching costs more than rebuilding. We migrate to a clean structure without losing the learning history that matters.
- Phased migration plan — no "big bang" risk to live revenue
- Conversion history preserved and remapped
- Before/after benchmark so the gain is measurable
Second opinion
Already have an agency or in-house team? We'll review the work confidentially and tell you the truth — including "they're doing a good job" when they are.
- Independent, no-poach review
- Benchmark against accounts of similar size and vertical
- Board-ready summary if you need one
Shopping & feed engineering
On large catalogs, the feed is the campaign. We come from e-commerce operations — tens of thousands of SKUs, supplier price files, stock ruptures — and it shows in how we work.
Feed surgery
- Title and attribute rewriting at scale, driven by query data
- Custom labels for margin, stock depth, price competitiveness
- Supplemental feeds and rules instead of fragile manual edits
PMax with a brain
- Asset group segmentation by margin tier, not just category
- Brand exclusions and search themes that protect incrementality
- Page feeds kept in sync with your live catalog automatically
Catalog reality checks
- Out-of-stock and price-change handling before it burns spend
- Disapproval monitoring with same-day fixes
- Competitor price visibility on your hero SKUs
Tracking & measurement
Smart Bidding is only as smart as the data you feed it. Most accounts we audit are training Google's algorithm on broken or partial conversion data — then wondering why it bids strangely.
Foundation
- GA4 + Google Ads conversion architecture, deduplicated and documented
- Consent mode v2 done properly for European traffic
- Enhanced conversions for better match rates
Server-side & offline
- Server-side tagging when browser tracking isn't enough
- Offline conversion import: teach Google which leads actually close
- CRM and e-commerce platform integration (Woo, PrestaShop, Shopify, custom)
Truth in reporting
- Revenue reconciliation: platform numbers vs. bank account numbers
- Attribution sanity checks before any "channel X is dead" decision
- One source of truth your finance team will accept
Simple terms, senior people.
One dedicated strategist
The senior strategist who audits your account is the one who owns it: strategy, structure, budget calls and every conversation with you. Daily execution is handled by trained specialists working to that strategist's playbook — supervised, reviewed, and never making strategic decisions solo.
90 days, then month-to-month
We ask for one quarter to prove the model — restructures need time to exit learning phases. After that, we earn your business every month. No annual lock-ins.
Pricing that fits the account
We manage budgets from $1,000 a month to seven figures, and fees scale with spend and complexity — agreed up front, no hidden percentages. You'll have an exact number before you sign anything, usually within the audit itself.
Not sure which service you need?
That's literally what the audit is for.
Send us your account. We'll tell you whether you need a rebuild, a tune-up, or just better tracking — and exactly what each would change.
Get your free audit