About us

We spent our own money on Google Ads
long before we spent anyone else's.

Aries Star wasn't founded by ex-agency people who wanted their own logo. It was founded by operators who got very, very good at one channel out of necessity — and then realized that's exactly what most businesses can't find.

The story

Operators first.
Agency second.

Before Aries Star, our founders were on the other side of the table: running e-commerce companies with eight-figure revenues and online education platforms where every euro of ad spend came out of their own pockets. When a campaign underperformed, nobody got a slide deck — somebody got a smaller bank balance.

That pressure forges a specific kind of skill. You learn to read a search terms report like a P&L. You learn that a beautiful dashboard means nothing if cash collection doesn't match billed revenue. You learn to find the 75% funnel leak before blaming the algorithm.

Friends started asking for help with their accounts. Then friends of friends. At some point "helping out" had a team, processes, and a name borrowed from the first sign of the zodiac — the one that charges first.

Today, Aries Star runs Google Ads for clients in the United States, Australia and Europe — and just as proudly for Philippine and Asian businesses — from three hubs, with a simple promise: your account gets the same obsessive attention we gave our own.

Where we work from

Manila, PhilippinesDelivery & operations hub. Where the daily craft happens — query mining, feed work, build-outs.
Dubai, UAEOur Middle East antenna — serving GCC clients in their time zone and business culture.
FranceEuropean accounts and the e-commerce practice, rooted in years of running large catalogs.

// 18 hours of daily coverage. Your account never sleeps through a Black Friday.
// Senior team works in English, French, German and Tagalog.

Leadership

Three founders, three angles,
one shared obsession.

J

Julien

Co-founder · E-commerce & technical practice · France / Philippines

Founder and CEO of a €20M B2B e-commerce company, recognized among France's fastest-growing companies. Julien has personally built, broken and rebuilt Google Ads accounts for fifteen years — and writes the in-house tooling that keeps client accounts monitored around the clock. If your problem lives in a product feed, a tracking script or a checkout funnel, it's already his favorite problem.

K

Kevin

Co-founder · Head of Google Ads

Fifteen-plus years inside Google Ads accounts, and still genuinely excited by a clean search terms report. Kevin is the agency's deepest specialist on the platform itself: bid strategies, auction mechanics, script automation, and the undocumented quirks Google never puts in the help center. When the documentation ends, Kevin is where our answers come from.

D

Darleen

Co-founder · Client strategy & APAC · Singapore

Based in Singapore, Darleen leads client strategy and the agency's growth across Asia-Pacific. She's the reason our reporting reads like a business conversation instead of a data dump — translating auction mechanics into decisions a founder or CMO can actually act on, and making sure every client knows exactly where their money went and why.

Aries Labs

The R&D division behind the curtain.

A small internal team dedicated to analytics, automation and applied AI. You'll rarely hear about it directly — you'll just notice that our answers come faster and our measurement is sharper than you're used to.

Measurement research

Attribution modeling, incrementality testing, and revenue reconciliation pipelines that tie ad platform numbers back to what actually lands in your bank account.

In-house tooling

Custom scripts and monitoring that watch every client account around the clock — budget anomalies, feed disapprovals, tracking breakage — and alert a human before you'd ever notice.

AI, applied carefully

We use AI where it demonstrably helps: crunching query data, drafting test variants, spotting patterns across accounts. Strategy, budget and judgment calls stay human. That ordering is a principle, not a limitation.

Explore the Labs — tools & engineering notes →
How we behave

Four rules we don't break.

Bad news travels fast

If a test fails or a launch slips, you hear it from us first, with a plan attached. We've never lost a client to honesty. We've watched competitors lose plenty to silence.

Senior eyes on everything

Tooling and automation handle the monitoring; humans make the calls. No decision that touches your budget is made by someone who couldn't explain it to your CFO.

Your account, your asset

You own your Google Ads account, your data, and every audit we produce. If we ever part ways, you keep a clean, documented account — not a hostage.

Depth over breadth

We don't do SEO, social, or "full-service digital." One channel, mastered, is worth more than five channels managed politely. When you need the others, we'll recommend people we trust.

Say hello

The best introduction is your own data.

Skip the discovery-call theater. Request an audit, and our first conversation will already be about your account, your numbers, and what we'd do with them.

Get your free audit